One rule that I try to follow is the KISS rule. Basically, if you haven’t heard of it, KISS stands for Keep-It-Simple-Stupid.
Sometimes I fail miserably at following that rule, but when it comes to SEO, I try very hard not to overwhelm my clients with jargon, code, and terms that make any one’s eyes glaze over.
If anyone asks me for details, I’d definitely help them out, but for the most part, as an SEO copy writer, I try to stick to what I do best, writing relevant content that will drive traffic with qualified leads. Obviously, the more qualified leads that contact you, the better chance you have of landing a sale, or becoming that resource that you want to become.
In order to do this one thing must happen before anything else:
You must have substantive content that focuses on a few keywords that are relevant to your unique business!
One example of this is wikipedia. Type in any term into Google and, more often than not, a wikipedia page will be on the first page. Why?
Content, content, content…..and MORE content!
Wikipedia is constantly expanding, growing, and in the eyes of Google, updated and, therefore, important (I’ll try and write a post on this soon…).
Ultimately, your site needs new and relevant content in order to either rise to, or remain on, the first page of Google.
More to come soon!
